Intellectual Property for Digital Receipts

Press Release

afterBOT Announces Peek ... Aren't You Curious Implementation

January 12, 2009 - NEW YORK, Jan. 12 /PRNewswire/ -- afterBOT, an innovator in the development of real-time business solutions built around "Digital Receipt" technology, today announced the planned implementation of their TransAccess® solution suite at Peek ... Aren't You Curious, a San Francisco based children's retail apparel company.

Founded in 2007, Peek has a unique vision to serve the high-end contemporary children's apparel market. Internally dubbed the "GREEN Peek" solution the afterBOT Digital Receipt offering will be a key component of its consumer marketing strategy. "We see the afterBOT's TransAccess® solution as a key element in the evolution of our personalized marketing initiatives," stated Scott Williams, Co-Founder. "Our goal is to quickly integrate TransAccess® with the other initiatives within Peek as we take our vision to the broader marketplace. Our entire team embraces the 'green' benefits of a digital receipt solution and we are eager to be part of this important initiative."

"We are excited to working with the Peek ... Aren't You Curious team," said Jim Nadler, VP Marketing and Business Development for afterBOT. "This initiative enables us to work with some very innovative industry veterans who are focused on making new and exciting social networking tools a cornerstone of their marketing efforts. We will be demonstrating the green benefits of this solution in Booth 465 at the NRF Big Show, January 11-14. 2009."

afterBOT's TransAccess® solution leverages an atomic-level POS post sale transaction management database to deliver secure, unique views of POS data to customers, employees, and suppliers; improving operational efficiency, increasing marketing effectiveness and enabling an enhanced consumer / vendor collaboration platform. Based on the NRF ARTS XML Digital Receipt schema, afterBOT's TransAccess® application extends that standard to provide a "real time retailing" solution that stores, analyzes and transforms transaction data into actionable insights across the extended retail enterprise; inclusive of both customers and suppliers.

About afterBOT:
afterBOT, Inc. combines a "digital receipt" based technology solution and professional services to provide a comprehensive business management solution driving top and bottom line growth through a suite of customer, marketing and business services focused applications. Visit us at afterBOT was founded in 2000 and is privately held. AfterBOT's investors include Chrysalis Ventures, Blue Ridge Ventures, e-RM Ventures and Kenzie Lane.

About Peek
Peek ... Aren't You Curious is a children's retail apparel company headquartered in San Francisco California. Our Company was founded in 2007 by apparel veterans Amy Williams, Tina Canales andScott Williams. Built around its own proprietary apparel brands, Peek has a unique vision to serve the high-end contemporary children's apparel market.

For additional information please contact:

Chuck Hague
afterBOT, Inc.
(770) 564-5558

SOURCE afterBOT, Inc.

Copyright © 2013 afterBOT Inc. All Rights Reserved.