afterBOT Announces Green Hills Market Implementation
LAS VEGAS, May 5, 2008 - afterBOT, an innovator in the development of real-time business solutions for the extended retail enterprise, today announced the implementation of their TransAccess® solution suite at Green Hills market in Syracuse, NY. The system is fully integrated with the Retailix ISS 45 POS environment, the first such installation of its kind for afterBOT.
Recently named "The Best Little Grocery Store in America", Green Hills has long been a pioneer in the use of technology to improve the customer shopping experience. Gary Hawkins, CEO of Green Hills stated, "We see the afterBOT's TransAccess(R) solution as a key element in the evolution of our personalized marketing initiatives. The infrastructure is unique in that a single environment provides us with both a vendor collaboration portal and a customer marketing tool that will enhance our abilities to communicate with the consumer. Our plan is to integrate with our existing environment and we believe that enhanced relationships with the supplier community will play a vital role in the development of a One To One marketing relationship with the consumer."
"We are excited to be working with the Green Hills team," said Jim Nadler, VP Marketing and Business Development for afterBOT. "This initiative enables us to work with one of industries leading practitioners of consumer specific marketing. The initial phases will be focused on delivering benefits to both Green Hills suppliers and their customers. We believe that the optimal solution for the industry will tightly integrate Supplier Relationship and Customer Relationship Management and this opportunity provided us with an environment to validate those concepts."
afterBOT's TransAccess® solution leverages an atomic-level POS post sale transaction management database to deliver secure, unique views of POS data to employees, customers, and suppliers; improving operational efficiency, increasing marketing effectiveness and enabling an enhanced vendor collaboration platform. Based on the ARTS XML Digital Receipt schema, afterBOT's TransAccess® application extends that standard to provide a "real time retailing" solution that stores, analyzes and transforms transaction data into actionable insights across the extended retail enterprise; inclusive of both customers and suppliers. afterBOT's Supplier Connect is a web based supply chain collaboration tool which retailers and suppliers by providing daily sales by store by SKU information in order to drive operational efficiency, increase merchandising effectiveness and improve sales and margins.
afterBOT, Inc. combines a post sales transaction management infrastructure, sales reporting tool and professional services to provide a comprehensive business management solution driving top and bottom line growth through a suite of customer, marketing and business services focused applications. For more information visit us at http://www.afterBOT.com. afterBOT was founded in 2000 and is privately held. afterBOT's investors include Chrysalis Ventures, Blue Ridge Ventures, e-RM Ventures and Kenzie Lane.
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